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Nokia: still a 'profit warning' but satisfaction in the sales of Lumia

Nokia: still a 'profit warning' but satisfaction in the sales of Lumia
This new profit warning plunged the title of Nokia in the stock market. The work of Finnish has lost half its value last year. The reconquest of Nokia in the smartphone market does not yet seem to be working. Although the beginnings of the range Lumia Windows Phone are encouraging with 2 million copies sold in the first quarter (official figure), the group misses again its financial targets.

Nokia has indeed issued a new warning on results that bode well. The world's largest mobile warned he would show, the first and second quarter, representing an operating loss of approximately 3% of its sales in appliances and services, due to fierce competition on the market.

Stephen Elop, CEO of Nokia, said the transition to Windows Phone is far from complete, which will weigh mechanically on its accounts. However, the range of Lumia already becoming well-rounded ... Was it the right solution to put all your eggs in the basket Microsoft?

Coming months complicated
The markets were little appreciated. It is an understatement: this Wednesday afternoon, the Nokia shares dropped over 18% to 3.12 euros. The stock has lost over half its value since Nokia discontinued its Symbian platform in February 2011.

An ad that falls worse: Nokia also confirmed that a bug impactait users Lumia them 900 U.S., especially in data access. The manufacturer may well blame the problem on the OS, Microsoft and therefore, the good start of Nokia in the U.S. now seems chipped.

Nokia has also announced it would reimburse $ 100 for current users and prospective buyers of this smartphone (until April 21). Nothing to improve its profitability and its financial ...

Nokia: still a 'profit warning' but satisfaction in the sales of Lumia
The coming months will be complicated for Nokia. If the 2 million sold in three months Lumia are an encouraging sign, the group is still very far from the success of Apple or Samsung (40 million smartphones sold in the same period according to analysts).

And if the smartphone market lacked in recent months of real news, the situation will soon change with the Galaxy S III and the new iPhone. Many competitors for the new weight of Nokia.

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